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The power of local
Oxford English Dictionary "Trust "- a firm belief in the reliability, truth or ability of someone or something; Trust is the acceptance of the truth of a statement without evidence or investigation."
It is difficult to get and easy to lose. One of the best ways to gain someone’s trust is talking to them face to face. Having a video introducing your company, its products, ethic and passions is an invaluable way to begin building a trusting relationship with your customers.
Trust isn't built quickly. It's a slow process which builds one step at a time, your video can powerfully outline the things that you do which make you something your customers’ believe in.
Here are some steps to get you started.
Make your customers feel safe. Show your customers in your video how safe and easy your website is to use. Tell them about the confidence you have in the secure payment systems you use. Reassure them that the product they are buying from you won’t arrive damaged or delayed because it is properly packaged, and you use a shipping agent you trust. Shots showing your products being packed and despatched will help people believe they don’t need to worry and to click on the ‘pay now’ button.
Be socially active and visible. People trust people they can talk to and people they can see. If you have followers who trust you they will be telling their followers about you. Educate and entertain with your posts and engage with customers when they comment. The most powerful way to do this is with videos. As a bare minimum put a video of you and your product on your landing page. The moment people can see the face behind the name they start wanting to engage with you. Videos showing how your products work and how they are produced helps people understand properly what they are buying. That ‘ah-ha’ moment when they see how it is going to help them is invaluable, they will become a loyal customer.
If there's a problem don't drop the ball. Even the best people sometimes get something wrong. Nothing is more effective at fixing that moment of broken trust than a video. Don’t duck the problem. Video an apology showing exactly what went wrong and why and what you are doing to fix it. A short, honest film can stop loyal customers leaving you. Looking them in the eye and owning up to a problem will garner support from them. Don’t forget that video means people will remember this, share the experience and show you as a reliable supplier worth working with. A sensitive video production company will be able to help you hit the right notes.
Wychfilms can help you find the best video solution for your journey with your customers. Give us a call and find out how we can help you strengthen the trust you have with your customers.